Monday, June 7, 2010

Wretched hive of scum and villainy

Sportswear company adidas has launched a new campaign using Star Wars to promote the FIFA World Cup. Now, I live in the USA, where the soccer world cup is watched by approximately three people nationwide, but the addition of Star Wars elements promises to make me at least gaze curiously in the general direction of any TV where the World Cup might be playing.

The commercial integrates David Beckham, Snoop Dogg, and other stars seamlessly into the Mos Eisley Cantine scene. Check out the video and the wizardry behind the amazing integration of two galaxies here.

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